Let’s talk about one of the most common myths in online shopping:

“I always wear a size medium.”

No, you don’t.

At least not anymore.

Not because your body has changed, but because modern apparel sizing has become wildly inconsistent from one brand to the next.

A medium from one brand often fits like a small from another. A size 10 in one label can fit more like a size 14 somewhere else. Add in different fabrics, cuts, silhouettes, stretch levels, manufacturing standards, and design intentions, and suddenly just selecting “your usual size” becomes a very unreliable way to shop.

Yet every day, countless women click “Add to Cart” based solely on the size they typically wear and skip right past the sizing information we’ve spent hours carefully compiling.

Unfortunately, that’s often where the problems begin.

Why We Include So Much Sizing Information

If you’ve shopped with us before, you’ve probably noticed that we provide a lot more fit information than many retailers.

That’s intentional.

For every style we carry, we work hard to provide detailed size charts, garment measurements, fit notes, sizing recommendations, and product descriptions designed to help you make the most informed decision possible before placing your order.

We don’t include all of that information because we enjoy making product pages longer.

We include it because sizing is not standardized in North America.

There is no universal sizing system that all brands follow.

A size large from one vendor may fit exactly like a medium from another. A relaxed-fit boho top may intentionally fit much larger than a fitted knit tank, even if both carry the same size tag.

That’s why checking the measurements and fit information on every individual product page is so important.

Your Body Measurements Are More Reliable Than Your Clothing Size

The most accurate sizing tool you own isn’t hanging in your closet.

It’s a measuring tape.

When you know your bust, waist, and hip measurements, you can compare them directly to the size charts and garment specifications provided on each product page.

This removes the guesswork.

Instead of hoping your usual size works, you’ll know which size is most likely to fit before your order ever ships.

The result?

• Fewer sizing mistakes
• Fewer returns
• Faster access to the clothes you love
• A much happier unboxing experience

Why Getting It Right The First Time Matters

When the wrong size is ordered, the consequences go beyond simple inconvenience.

By the time your order arrives and you discover it isn’t the right fit, the size you actually need may already be sold out.

Many of our styles are produced in limited quantities. Once a size is gone, there is often no opportunity to reorder it.

We’ve all experienced the heartbreak of finding something we absolutely love only to discover the size we need is no longer available.

That disappointment is often entirely preventable.

A few extra minutes spent reviewing measurements before checkout can save weeks of frustration afterward.

The Environmental Impact Nobody Talks About

Returns don’t just create extra work.

They create extra shipments.

Every return and subsequent reorder means another package traveling across the country under our name.

That additional transportation significantly increases the environmental footprint associated with a single purchase.

As a small business, we’re constantly looking for ways to reduce unnecessary shipping while still providing exceptional customer service.

When customers use the sizing tools we’ve provided and order the correct size the first time, everybody wins:

• Less waste
• Fewer shipments
• Lower environmental impact
• Faster access to the clothes you want

Why We’re Sending Measuring Tapes With Orders

You may have noticed a little surprise arriving with your recent orders.

We’re currently including measuring tapes with every shipment.

Why?

Because we genuinely want to help women shop more confidently online.

Many women have never taken their own measurements or haven’t updated them in years.

Having a measuring tape readily available makes it incredibly easy to gather the information needed to choose the best size for future purchases.

Think of it as a small tool that can save you countless sizing headaches down the road.

Not Sure How To Measure Yourself?

We’ve got you covered.

If you haven’t measured yourself before—or simply need a refresher—we’ve already created detailed guides to walk you through the process.

Start here:

How Do You Measure Up?
https://shopcreativemuse.com/blogs/homepage/how-do-you-measure-up

And then check out:

The Biggest Online Fit Mistakes (And How To Avoid Them Every Time)
https://shopcreativemuse.com/blogs/homepage/the-biggest-online-fit-mistakes-and-how-to-avoid-them-every-time

Both resources are designed to help you shop smarter and achieve a better fit with every order.

A Special Note About Boho Fashion

This is especially important when shopping boho styles.

Boho fashion is intentionally relaxed.

It’s meant to drape.

It’s meant to flow.

It’s meant to have movement.

An oversized boho top isn’t necessarily “too big.” In many cases, it’s fitting exactly as the designer intended.

One of the most common mistakes we see is customers sizing down because they assume a relaxed silhouette means the garment is too large.

Often, the result is the opposite of what they hoped for.

The garment loses the easy, effortless shape that made it appealing in the first place. It may feel restrictive, awkward, or simply not look like the style shown in our photos.

If your personal preference is for very fitted clothing that closely follows the contours of your body, some boho styles may simply not be the best match for your wardrobe goals—and that’s perfectly okay.

But if you love the relaxed, artistic, carefree look that defines boho fashion, trust the fit notes and sizing guidance provided for each style.

We’re Here To Help

At the end of the day, we want you to absolutely love what arrives at your doorstep.

We want excitement when you open your package.

We want confidence when you try it on.

And we want you reaching for your new pieces again and again.

If you’re ever unsure about sizing, fit, measurements, fabric, or which size to choose, please reach out.

Send us an email.

Use the online chat tool on our website.

Ask questions.

We’re always happy to provide additional guidance, and in many cases we can even send additional photos or measurements to help you make the best decision.

Curating collections full of pieces that make you say, “Ooooh, I need that,” is the fun part of our job. Helping you choose the size that’s most likely to make you say, “I absolutely love this,” when it arrives is the important part. Together, we can make both happen.