Stories and Inspiration
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Layering Hacks That Don’t Add Extra Bulk
Layering doesn’t have to mean bulk. These easy, real-life layering hacks show you how to stay warm, look styled, and keep your silhouette sleek—no Michelin Man energy required.
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What to Let Go Of — and What to Keep — Before You Shop Again
Before you add to cart, pause. Not to stop shopping—but to shop smarter. Here’s how to clear out the “meh,” keep what actually works, and make room for pieces...
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🧵 Texture Is the New Trend
Texture is doing the heavy lifting in fashion right now — and chances are, you’re already wearing it. From crochet and lace to patchwork and raw details, textured pieces...
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How to Organize Your Closet So Getting Dressed Takes 5 Minutes (Not 20)
Getting dressed shouldn’t take 20 minutes and three outfit changes. If your closet feels chaotic, overwhelming, or full of “nothing to wear,” the fix isn’t more clothes — it’s a...
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Dopamine Dressing: How Clothes Change Your Mood
Clothes aren’t just clothes — they’re mood shifters. Dressing for dopamine is about choosing pieces that spark joy, comfort, and confidence, especially in that post-holiday in-between where you’re craving something...
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How to Weave the Boho Aesthetic into Your Everyday Look
Boho isn’t a costume or a phase — it’s an energy. A choice. A “yes, I refuse to dress like wallpaper today” decision. And integrating boho into your...
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We’re Updating Our Shipping Rates (And What It Means for You)
Running a growing independent fashion brand means constantly balancing creativity with real-world costs — and right now, those costs are rising fast. From collection curation to order fulfillment, increases...
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Jen’s Gift Wrapping Confessional: My Secret Holiday Obsession
I’m sharing one of my favourite not-so-secret holiday obsessions — gift wrapping. From glue dot magic to layered ribbons and perfectly crisp corners, these simple techniques turn everyday gifts...
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Pink Friday: The Sale That Actually Means Something
Pink Friday is the indie fashion world’s favourite holiday — a feel-good, shop-small moment that keeps creativity alive in Canada. From Friday to Monday, score 30% off our Pink...
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The Power of Proportion: Wear Oversized Like You Own It
Oversized clothing can look luxe, modern, and wildly chic—if you style it right. This quick guide breaks down the power of proportion so you can rock flowy...
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Clothing Care for the Real World: How to Make Your Faves Last (Without Handwashing Everything)
Keeping your wardrobe fabulous shouldn’t mean turning your laundry room into a science lab. Learn how to make your favorite clothes last longer — without handwashing everything or sacrificing...
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What's Your Boho Vibe?
Every boho babe has her own kind of magic. Are you the dreamy, flowy type or the bold, eclectic showstopper? Take our quick quiz to find out your