WHAT PERSONAL INFORMATION DO WE COLLECT?
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual pages and/or products you view, what websites or search terms (if any) referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” - these are data files that are placed on your device or computer and often consist of a unique, anonymous identifier. For more information about cookies, including how you can disable them, visit http://www.allaboutcookies.org.
“Log files” - these track activity that occurs on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
“Web Beacons,” “Tags,” and “Pixels” - these are digital files that record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”
HOW DO WE USE YOUR PERSONAL INFORMATION?
Order Information we collect enables us to fulfill any orders placed through the Site (including processing payment information, arranging shipping, and providing invoices and/or order confirmations).
Additionally, we use Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Device Information we collect is used to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
WHEN & WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
We share your Personal Information with third parties to fulfill the processes described above. For example, we use Shopify to power our online store. To find out more about how Shopify uses your Personal Information, check out the following article: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site. You can learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Lastly, we may also share your Personal Information if and where we are required by law to do so (e.g., in response to a subpoena, a search warrant or other lawful request), or to otherwise protect our rights.
‘DO NOT TRACK’ SIGNALS
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
DATA RETENTION PRACTICES
When you place an order through the Site, your Order Information will be maintained in our records indefinitely, unless you request that we delete it.
HOW TO CONTACT US
If you have any questions or concerns about how we collect, use and/or share your personal information, please e-mail us at firstname.lastname@example.org, and include the word ‘Privacy’ in the subject line.