Stories and Inspiration
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What to Keep, Store, or Toss: The Mid-Year Closet Edit You’ve Been Avoiding
Closet feeling chaotic?It’s time for a mid-year wardrobe reality check. In this post, we break down exactly what to keep, store,...
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What Makes a Dress Worth It: 6 Non-Negotiable Features
What actually makes a dress worth it?Hint: it’s not just the print. From real pockets to bra-friendly straps, we’re breaking down the six key features that separate one-hit wonders from your...
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Dressed to Express: What Your Go-To Print Says About You
Ever wonder why you're drawn to certain prints? From bold leopard to swirly tie-dye, your closet is basically a personality quiz waiting to happen. Here's what it all means—and how...
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The 5-Minute Outfit Formula for When You’re Running Late But Still Want Compliments
Late but stylish: Our 3-step outfit formula helps you get dressed in 5 minutes flat—using bold, comfy pieces that turn heads, even on hectic mornings.
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Real Talk: The Best Dress Styles for Your Body Concerns
Forget the fruit salad labels—apple, pear, hourglass... whatever. Let’s talk about real body concerns we actually hear about from real women. With dress season in full swing, we’re breaking down...
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Soft Glam: What It Is and How to Rock It
Discover the magic of soft glam style — where cozy fabrics meet luxe details like lace and subtle sparkle. Learn how to master this effortlessly chic look that feels...
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Spring Layering: The not-so-secret style hack your closet needs right now
Spring weather is unpredictable, but your style doesn’t have to be. Lightweight popovers, cropped camis, and knit cardigans are the must-have layering pieces that’ll carry you through the season...
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10 Tricks to Make Your Legs Look Longer
Got short legs? Welcome to the club! While we can’t physically stretch them, we can give you the ultimate cheat sheet for faking miles-long legs. Here’s how to...
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Trendwatch: Crochet Then vs. Now
Once upon a time, crochet was all about homemade blankets, granny square vests, and free-spirited ‘70s festival looks. Fast forward to today, and it’s one of the
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Something Beautiful is Blooming…on March 10th!
The countdown is officially on! Our most breathtaking collection ever drops tomorrow — March 10th, and trust us—you do not want to miss it! This spring, we’re bringing...
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7 Things I’ll Miss Most About Our Physical Store
With the final days of our brick-and-mortar shop ticking down (our last day is February 22!), I’ve been feeling all the feels—gratitude, nostalgia, and maybe a tiny bit...
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Why Shopping Canadian Matters More Than Ever
If you’ve ever loved what we do, now’s the time to support us and other Canadian businesses. Choose indie over corporate, Canadian over imported, and quality over fast fashion. Every...
