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An Introduction to Style Personas

An Introduction to Style Personas

Understanding your unique style persona can be the key to unlocking your fashion confidence and creating a wardrobe that reflects who you truly are. From bohemian chic to minimalist elegance, trendy statements to timeless classics, or a mishmash of global influences, style options can seem endless. Becoming aware of your own ‘style persona’ can provide clarity and direction, and help you to conquer fashion with confidence and authenticity.

So, who's your style persona? Join us as we introduce you to five distinct style archetypes – Boho Brooklyn, Minimalist Madison, Trendy Tatum, Classic Chloe, and Eclectic Esther – each gal has her own unique charm, aesthetic, and personality. Discover which style/s resonate/s with you and learn how to express your individuality through fashion like never before.

  1. Boho Brooklyn: Boho Brooklyn is inspired by the eclectic and free-spirited vibe of the artistic neighborhoods in Brooklyn, New York. This style persona embraces relaxed silhouettes, earthy tones, and vintage-inspired pieces. Think flowy maxi dresses, fringed vests, crochet tops, and layered jewelry. Boho Brooklyn exudes effortless bohemian charm with a mix of textures, patterns, and handcrafted details.
  2. Minimalist Madison: Minimalist Madison embodies simplicity and sophistication. This style persona focuses on clean lines, neutral colors, and timeless silhouettes. Minimalist Madison opts for sleek basics and understated elegance, favoring quality over quantity. Her wardrobe staples include tailored blazers, crisp white shirts, well-fitted jeans, and monochromatic outfits. She values simplicity, functionality, and the beauty of understated sophistication.
  3. Trendy Tatum: Trendy Tatum is all about embracing the latest fashion trends with confidence and flair. This style persona is characterized by bold statements, vibrant colors, and eye-catching pieces. Trendy Tatum is a  fearless trendsetter who loves experimenting with new styles and mixing unexpected combinations. From statement prints and statement accessories to daring silhouettes and playful textures, she effortlessly commands attention and makes a fashion statement wherever she goes.
  4. Classic Chloe: Classic Chloe epitomizes timeless elegance and refined sophistication. This style persona embraces timeless pieces and polished looks that stand the test of time. Classic Chloe has a penchant for classic tailoring, quality fabrics, and understated luxury. Her wardrobe essentials include tailored blazers, tailored trousers, cashmere sweaters, and elegant dresses. She exudes effortless elegance and grace, favoring timeless silhouettes and elevated basics that never go out of style.
  5. Eclectic Esther: Eclectic Esther is known for fearlessly blending diverse influences, colors, patterns, and textures to create unique and unconventional outfits. Drawing inspiration from vintage finds, global cultures, and contemporary trends, Eclectic Esther celebrates individuality with adventurous flair. She effortlessly mixes and matches pieces from different eras and aesthetics, creating ensembles that leave a lasting impression and defy conventional fashion norms. She stands out from the crowd with confidence and creativity.

Understanding your style persona is about more than just following trends or adhering to a set of fashion rules. It's about embracing who you are and expressing your unique personality through what you wear. Whether you resonate with the free spirit of Boho Brooklyn, the simple elegance of Minimalist Madison, the bold vibrancy of Trendy Tatum, the timeless sophistication of Classic Chloe, the adventurous flair of Eclectic Esther, or find that you identify with more than just one, there's a personal style persona for every woman to express her individuality and confidence through fashion.

So, take some time to explore each of these style archetypes, experiment with different looks, and most importantly, have fun expressing yourself through fashion. Don't feel like you must fit into one persona if that doesn't feel right for you. Experiment with traits from different style personas if you aren't sure what personal style you fit. Use these personas as a general guide, not a hard and fast rule. In time, you will know where you 'fit'.

Until then, don't forget that fashion should be fun, freeing, and expressive. Never take it - or yourself - too seriously. 

Which style persona resonates with you the most? Let us know in an email to!

Happy styling!

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