Pink Friday isn’t just Black Friday’s cute younger cousin who shows up early and steals the spotlight.
It’s the indie fashion world’s unofficial holiday — the day we collectively pause the big-box chaos and throw our love (and our dollars) at the little guys…the mom-and-pops, the dreamers, the indie boutiques who pour their whole heart into every single order.
And yes — that includes us at Creative Muse.
We’re small…but mighty. And definitely more fun. 🤩
Why Pink Friday Matters (Like, Actually Matters)
Let’s be real: the big chains don’t need your sale-day heroics.
They’ll survive Black Friday just fine.
But small businesses?
Pink Friday is our moment. Our lifeline. Our “thank-you-for-seeing-us” day.
Here’s why it’s such a big deal:
⭐ 1. You keep real humans in business — not corporations.
When you shop small, you aren’t padding a CEO’s fourth yacht fund.
You’re supporting a woman-led Canadian indie brand that lives and breathes creativity.
We pack and ship every order ourselves, obsess over every detail, and cheer every time a new purchase notification pings.
(Seriously. Every. Time.)
⭐ 2. Your dollars actually stay in Canada.
When you shop Creative Muse, you’re supporting real Canadian entrepreneurs — not a mega-chain funnelling profits out of the country.
More money stays in Canada.
More creativity stays in Canada.
More unique fashion lands in your closet.
A patriotic power move and a fabulous one.
⭐ 3. You get pieces that aren’t mass-produced into oblivion.
Small brands curate with intention.
You’re not buying “fast fashion churn.”
You’re buying pieces that spark compliments, start conversations, and make your friends ask, “Wait, where did you get that?!”
⭐ 4. You help shape the future of indie fashion.
Every Pink Friday purchase tells small brands,
“Keep curating the cool stuff — we see you.”
And trust me…we notice.
So What’s Happening at Creative Muse for Pink Friday?
Glad you asked.
From Friday to Monday, we’re treating our community to something special: a curated Pink Friday Collection at 30% off — no codes, no drama, no checkout gymnastics.
This collection features some of our bestselling silhouettes, standout pieces, and the kind of “Oh wow, that’s SO you” fashion that earns you instant style-icon energy the second you walk into a room.
Pink Friday > Black Friday. Yes, We Said It.
Black Friday is loud. Chaotic. Inbox-obliterating.
Pink Friday is quieter. Intentional. Human.
It’s a chance to support the boutiques you actually love — not the ones who remember you exist once a year.
Ready to Shop Small & Look Amazing Doing It?
Tap into our 30% off Pink Friday Collection from Friday to Monday and treat yourself to something you’ll actually be excited to wear.
👉 Shop the Pink Friday Collection on Friday Nov 21 - Monday Nov 24